Multi-Media Community Specialist

2 days left

Employer
Location
Arlington, VA, United States
Posted
May 18, 2017
Closes
May 28, 2017
Ref
17003741
Contract Type
Full Time

POSITION SUMMARY:
The Multimedia Community Specialist role is responsible for strategically developing and driving brand voice across Facebook, Instagram, Twitter, YouTube, Pinterest and more. The role is responsible for finding creative ways to interject brands into conversations with consumers at the brand and category level to drive strategic value to the brand's overall reputation. The role is accountable to deliver real-time insights to brands through social listening to impact overall brand communication plans through weekly and monthly reporting. The role will drive the strategic approach to social communication by owning the editorial calendar, development of all social copy (paid & organic) and partnering with media buying agency to ensure assets are properly deployed.


PRIMARY RESPONSIBILITIES:

Real-Time Social Listening

  • Monitor wider category conversations such as ice cream for opportunities to interject the brand into relevant conversations.

  • Monitor all social mentions of brands across social channels to inform weekly/monthly reporting and to identify engagement opportunities.

  • Actively follow key competitors in order to provide updates to brands in weekly and monthly reports

Real-Time Engagement

  • Develop strategic approach to interjecting brands into wider category conversations such as ice cream to increase brand recognition and drive purchase intent.

  • Build out brand's social voice to be leveraged across all communication channels to ensure channels feel like one person is responding.

  • Engage with consumers who interact with brand social channels in a positive manner or have general feedback.

  • Own strategic development of 1:1 partnership with consumer engagement team for each brand

  • Identify influencers and key active consumers to strategically execute surprise and delight opportunities.

Influencer Identification

  • Maintain strategic list of influencers who mention/love brand for potential surprise and delight opportunities.

  • Review suggested paid influencer partnerships to ensure on brand approach when agencies suggest potential partners for the brand to work with.

Content Development

  • Leverage existing agency created assets and UGC when available to maintain active real-time presence on social channels.

  • Identify trend opportunities for content creation that brands could leverage for always-on content creation.

  • Provide strategic input to brands for all agency created paid content to ensure content delivers on brand voice and takes expected consumer reaction into consideration to maintain best reputation for the brand across social media channels.

  • Partner with brands when third party resources are leveraged to make sure the brand is providing clear direction and receiving work back as expected.

Social Reporting

  • Deliver weekly reports to brands highlighting key interactions and competitor activity to keep brands informed of social media presence.

  • Deliver monthly reports informing brand of overall social share of voice, highlights key performance and competitor activity.

SUPERVISION RECEIVED: Works independently with general supervision is received from the Marketing Director.


SUPERVISION GIVEN: May be responsible for the Talent Management of one or more team members or external partners.

FINANCIAL/STRATEGIC IMPACT: Achieving corporate objectives on Market Share, Sales Volume Growth Brand Equity, Brand Health and Marketing ROI.  Aligning corporate and customer objectives to find mutual benefits utilizing roadmaps and CAP.



REQUIREMENTS AND MINIMUM EDUCATION LEVEL:

  • High School diploma required

  • Bachelor's degree in a related field is preferred

EXPERIENCE:

  • Minimum of 1-2 years' experience in either social media management or community management.

  • Strong understanding of the social media landscape, best practices, and analytics tools.

  • Exceptional communication (written and oral) skills.

  • Experience successfully managing multiple projects simultaneously, collaboration and working successfully with multiple stakeholders and teams.

  • High level proficiency with the following programs: Adobe Creative Suite, Final Cut Pro, Microsoft Office, CMS.

  • Previous experience working with big brands and partner agencies required.

  • Graphic Design experience is a plus.

Key Functional Competencies:

  • Marketing Strategy

  • Social Media Strategy

  • Consumer Engagement

  • Consumer Insight and Empathy

  • Brand Knowledge and Advocacy

Nestlé Leadership Framework  Competencies:

  • Leaders: Insight, Energize and Engage

  • Enable Results through others

  • Coach and Develop

  • Influence with Integrity

  • Courage

*LI-CM1


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