Marketing Manager (Digital and Brand) PART-TIME (3 Days/Week)

3 days left

Newark, NJ, United States
Apr 06, 2017
Apr 30, 2017
Contract Type
Full Time

BabyNes, part of Nestle Infant Nutrition, is seeking a Marketing Manager to drive the development of all consumer communication initiatives, programs and campaigns, including product advertising, online activation, social media, mobile /website optimizations and e-commerce strategy with key retailers.

We are seeking an innovative, passionate digital-savvy marketer able to help develop the newly created super premium brand Gerber BabyNes and translate overall business strategy into successful Marketing campaigns with a strong focus on digital/e-commerce programs. 

Digital Marketing and Brand Management:

  • Work with business manager to develop BabyNes communication & engagement strategy, establishing a premium and differentiated proposition, able to improve customer acquisition.
  • Plan and execute seamlessly the integrated Marketing campaigns, across key channels, PR, influencers, advertising, and media (working closely with global marketing team and local US Gerber team)
  • Execute and develop a strong CRM/social CRM plan, innovative audience targeting strategies to reach and engage with our target consumer.


  • Manage the business development of BabyNes with key e-retailers, developing best in class e-content and ensure efficiency of e-shopper campaigns.
  • Develop and manage e-commerce web store. Provide continuous analysis and generate insights for successful and ongoing improvement of digital sales.

Website Management & Analytics:

  • Evolve and optimize user experience on and mobile app, in partnership with global brand and User experience team.
  • Enhance our internal and external marketing Analytics capability to better understand consumer touchpoints efficiency and identify winning campaigns.

Agency Management:

  • Manage and coordinate the work with our agency partners (Brand agency, digital agency and media agency) to ensure excellence in planning and execution. 

**This role will be part time, three days per week. Days will vary per week based on business needs.

Bachelor's degree required, Masters or MBA preferred

5 to 10 years marketing experience and consumer communications required.

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