Manager Consumer Market Intelligence
Foods people love. The life you imagined. And the culinary capital.
We are writing a new chapter in our journey; Nestlé USA is opening its new U.S. headquarters in Arlington, Virginia, directly across from Washington, D.C. As a part of this extraordinary moment, you have the opportunity to help build the Nestlé USA of today, and tomorrow.
Our new home in the D.C. area offers close proximity to world class restaurants, shopping, and museums. You are steps away from the world's largest museum, the Smithsonian, and renowned national landmarks such as the Washington Monument.
Nestlé USA is transforming what we do, how we do it, and where we work. Now is the time to define your future, and ours, too. Find your fulfilling personal and professional life, matched with our competitive benefits, focus on innovation and limitless opportunities to learn and advance your career.
Discover the ways that Nestlé USA values and supports our employees and community. Giving back continues to be a part of the Nestlé tradition. As the world's leading nutrition, health and wellness company, our focus is not only about nourishing our customers, it's about enriching you.
Manager Market IntelligencePOSITION SUMMARY:
This position's role is to develop high-impact insight-based recommendations that drive brand strategies to win in the marketplace. The Manager Brand Consulting is responsible for developing and communicating consumer insights for the brand using diverse sources.
Leadership & Consulting
o Serve as the brand “navigator” by providing thought partnership with brand management
o Work with business partners to identify unknowns around which to engineer an agenda that supports brand strategy.
o Create consumer empathy/understanding across the business team by effectively communicating exsiting consumer understanding and identifying actionable learning needs
o Use transparent, strategy-aligned criteria to assess the value of projects to the business.
o Collaborate across the Market Intelligence function to leverage our scale and increase speed via effectiveness (best practices internally and externally, integrated knowledge) and efficiencies (standardized, consistent across NUSA, optimized cost base).
o Redefine medium-value requests and eliminate or outsource low-value requests.
o Tap people's natural motivations to share insights with peers and increase the “portability” of insights to enable wider sharing.
o Performance will be measured on the ability to change thinking, decisions and business strategy.
Develop Brand Insights
o Communicate and embed learning to increase the impact of insights into action by making them relevant to the business strategy.
o Proactively pursue opportunities for impact by systematically seeking and exploiting opportunities to leverage research/learning on high-value topics unseen or ignored by business partners and use influence to activate those opportunities.
o Focus on establishing business partners' decisions and aligning the research agenda to them, then tailor communications of research findings to support upcoming decisions.
o Develop and consistently review brand learning plan to identify the most impactful areas of learning.
o Identify the essential “business drivers” by finding the common ground between strategic priorities and the most commonly asked about topics.
Budget & Vendor Management
o Manage projects within approved budget.
o Provide suppliers with access to all information available to ensure intimacy with NUSA.
o Leverage strategic assets to create a non-monetary, reciprocally valuable relationship with suppliers, motivating above-and-beyond support and true partnership
REQUIREMENTS AND MINIMUM EDUCATION LEVEL:
o B.A./B.S. in Marketing, Economics, Psychology, or Sociology required. Relevant Master's degree or MBA strongly preferred.
o Minimum of five (5) years of marketing research experience with budget responsibility in a consumer packaged goods company
o Candidate must possess a strong drive for results with a passion for the consumer and marketing.
o Project Execution - Leading - Managing budget, suppliers, research execution, and adhering to interim and final deadlines
o Methodology Expertise - Leading - Selecting appropriate, diverse methodologies in designing research studies and trying new things when appropriate
o Self-Development - Leading - Seeking opportunities to self-educate proactively (new methodologies and techniques, business acumen, and general research and business news)
o Insight Generation - Applying - Inductive reasoning, creativity, risk tolerance, and business judgement
o Knowledge Agenda Development - Applying - Identify broad themes or learning gaps for future research based on accumulated knowledge
o Communication - Applying - Tailoring content and purposeful communication
o Influence - Applying - Active listening, negotiation, persuation and courage
o Business Problem Solving - Applying - Diagnosis and framing the problem, business knowledge and acumen, recommendation development
o Consumer Empathy - Applying - Can articulate basic behaviors and motivations of consumers
o Strategic Thinking - Applying - Creates short-term marketing tactics that support long-term strategies and brand vision
o Brand Knowledge & Advocacy - Applying - Role-models brand expertise, eagerly engaging real consumers to optimize brand strategy and plans
Nestlé Leadership Framework Key Competencies:
o Proactive Cooperation, Impact & Convince Others, Curiosity, Results Focus, Innovation.