Analyst Market Intelligence
1 day left
- Contract Type
- Full Time
Foods people love. The life you imagined. And the city that rocks.
When you partner Nestlé USA and the city of Cleveland, the result is a rich experience that offers you a fulfilling personal and professional life.
Did you know that the Cleveland metropolitan area was ranked as one of the most affordable cities in the US by Forbes Magazine? From its diverse communities to its endless arts, entertainment and sports experiences, Cleveland continues to rock.
At our Nestlé USA Cleveland campus, located in the Solon suburb of Cleveland, you will discover the ways that Nestlé USA values and supports our employees and community. Offering you a strong culture with competitive benefits, you will have limitless opportunities to learn, and advance your career. Giving back continues to be a part of the Nestlé tradition. As the world's leading nutrition, health and wellness company, our focus is not only about nourishing our customers, it's about enriching you.
Under direction of the manager of the category, this position's role is to develop high-impact insight-based recommendations that drive brand strategies to win in the marketplace. The Market Intelligence Analyst is responsible for developing and communicating consumer insights for the brand using diverse sources.
-Provide thought partnership with brand management and brand consulting team
-Work with business partners to identify unknowns around which to engineer an agenda that supports brand strategy.
-Create consumer empathy/understanding across the business team by effectively communicating existing consumer understanding and identifying actionable learning needs
-Use transparent, strategy-aligned criteria to assess the value of projects to the business.
-Collaborate across the Market Intelligence function to leverage our scale and increase speed via effectiveness (best practices internally and externally, integrated knowledge) and efficiencies (standardized, consistent across NUSA, optimized cost base).
-Redefine medium-value requests and eliminate or outsource low-value requests.
-Work with Managers and Directors to prioritize and deliver on key projects
Develop Brand Insights
-Communicate and embed learning to increase the impact of insights into action by making them relevant to the business strategy.
-Proactively pursue opportunities for impact by systematically seeking and exploiting opportunities to leverage research/learning on high-value topics unseen or ignored by business partners and use influence to activate those opportunities.
-Focus on establishing business partners' decisions and aligning the research agenda to them, then tailor communications of research findings to support upcoming decisions.
-Develop and consistently review brand learning plan to identify the most impactful areas of learning
REQUIREMENTS AND MINIMUM EDUCATION LEVEL:
-B.A. /B.S. in Marketing, Economics, Psychology, or Sociology required. Relevant Master's degree or MBA strongly preferred.
3 years of marketing research experience with budget responsibility in a consumer packaged goods company preferred
-Candidate must possess a strong drive for results with a passion for the consumer and marketing.
-Project Execution -Managing suppliers, research execution, and adhering to interim and final deadlines
-Methodology Expertise -Selecting appropriate, diverse methodologies in designing research studies and trying new things when appropriate
-Self-Development -Seeking opportunities to self-educate proactively (new methodologies and techniques, business acumen, and general research and business news)
-Insight Generation - Applying - Inductive reasoning, creativity, risk tolerance, and business judgement
-Knowledge Agenda Development - Applying - Identify broad themes or learning gaps for future research based on accumulated knowledge
-Communication - Applying - Tailoring content and purposeful communication
-Influence - Applying - Active listening, negotiation, persuasion and courage
-Business Problem Solving - Applying - Diagnosis and framing the problem, business knowledge and acumen, recommendation development
-Consumer Empathy - Applying - Can articulate basic behaviors and motivations of consumers
-Strategic Thinking - Applying - Creates short-term marketing tactics that support long-term strategies and brand vision
-Brand Knowledge & Advocacy - Applying - Role-models brand expertise, eagerly engaging real consumers to optimize brand strategy and plans
Nestlé Leadership Framework Key Competencies:
-Proactive Cooperation, Impact & Convince Others, Curiosity, Results Focus, Innovation
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