Manager, Shopper & Marketplace Insights

2 days left

Employer
Location
Cleveland, OH, United States
Posted
Oct 05, 2016
Closes
Mar 30, 2017
Ref
16007056
Contract Type
Full Time

Foods people love. The life beyond what you imagined. And the city that rocks.

When you partner Nestlé USA and Northeast Ohio, the result is a rich experience that offers you a fulfilling personal and professional life.

Did you know that the Cleveland metropolitan area is consistently ranked as one of the most affordable and livable regions in the US?  From its diverse communities to its endless arts, entertainment and sports experiences, Cleveland continues to rock.

At our Nestlé USA Cleveland campus, located in the Solon suburb of Cleveland, you will discover the ways that Nestlé USA values and supports our employees and community.  Offering you a strong culture with competitive benefits, you will have limitless opportunities to learn, and advance your career.  Giving back continues to be a part of the Nestlé tradition.  As the world's leading nutrition, health and wellness company, our focus is not only about nourishing our customers, it's about enriching you.

 

POSITION SUMMARY:

This position's role is to develop high-impact insights that empower category and customer strategies to win in the marketplace. The Manager Shopper Consulting is responsible for synthesizing, developing, and communicating shopper insights within the assigned category or customer using diverse research sources.


PRIMARY RESPONSIBILITIES:
Leadership & Consulting
o Serve as the shopper category or customer “navigator” by providing thought partnership with Sales and providing a holistic view of the shopper by category or customer.
o Work with business partners to use insights to identify opportunities that support the Sales and customer strategy.
o Collaborate with Sales to institutionalize and activate against insights, including creating and implementing national Category Roadmaps.
o Develop and deploy a content engagement strategy tailored for various audiences to professionally package and share findings.
o Use transparent, strategy-aligned criteria to assess the value of projects to the business.
o Collaborate across the Market Intelligence function to leverage our scale and increase speed via effectiveness (best practices internally and externally, integrated knowledge) and efficiencies (standardized, consistent across NUSA, optimized cost base).
o Redefine medium-value requests and eliminate or outsource low-value requests.
o Tap people's natural motivations to share insights with peers and increase the “portability” of insights to enable wider sharing.
o Performance will be measured on the ability to change thinking, decisions and business strategy.
Develop Scalable Insights
o Communicate and embed learning to increase the impact of insights into action by making them relevant to the Sales and customer strategy.
o Add value to knowledge sharing by connecting the dots about the shopper and customer to show cumulative knowledge.
o Proactively pursue opportunities for impact by systematically seeking and exploiting opportunities to leverage research/learning on high-value topics unseen or ignored by business partners and use influence to activate those opportunities.
o Create and communicate insights-based recommendations that provide opportunities to impact the shopper decision in the store and provide value to both NUSA and the customer.
o Identify the essential “business drivers” by finding the common ground between strategic priorities and the most commonly asked about topics.
Budget & Vendor Management
o Manage projects within approved budget.
o Provide suppliers with access to all information available to ensure intimacy with NUSA.
o Leverage strategic assets to create a non-monetary, reciprocally valuable relationship with suppliers, motivating above-and-beyond support and true partnership


REQUIREMENTS AND MINIMUM EDUCATION LEVEL:
o B.A./B.S. in Marketing, Economics, Psychology, or Sociology required. Relevant Master's degree or MBA strongly preferred.
EXPERIENCE:
o Minimum of five (5) years of marketing research experience in a consumer packaged goods company with at least five (2) years in Shopper Insights or Retail/Customer-facing role
o Candidate must possess a strong drive for results with a passion for the consumer and sales.
SKILLS:
Functional Competencies:
o Project Execution - Leading - Managing budget, suppliers, research execution, and adhering to interim and final deadlines
o Methodology Expertise - Leading - Selecting appropriate, diverse methodologies in designing research studies and trying new things when appropriate
o Self-Development - Leading - Seeking opportunities to self-educate proactively (new methodologies and techniques, business acumen, and general research and business news)
o Insight Generation - Applying - Inductive reasoning, creativity, risk tolerance, and business judgement
o Knowledge Agenda Development - Applying - Identify broad themes or learning gaps for future research based on accumulated knowledge
o Communication - Applying - Tailoring content and purposeful communication
o Influence - Applying - Active listening, negotiation, persuation and courage
o Business Problem Solving - Applying - Diagnosis and framing the problem, business knowledge and acumen, recommendation development
o Consumer Empathy - Applying - Can articulate basic behaviors and motivations of consumers
o Strategic Thinking - Applying - Creates short-term marketing tactics that support long-term strategies and brand vision
o Brand Knowledge & Advocacy - Applying - Role-models brand expertise, eagerly engaging real consumers to optimize brand strategy and plans
Nestlé Leadership Framework Key Competencies:
o Proactive Cooperation, Impact & Convince Others, Curiosity, Results Focus, Courage

 

*LI-OL1


 

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